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New fit, new tech: Levi’s presents Revel

New fit, new tech: Levi’s presents Revel
  • On October 21, 2013

Levi’s Revel is the name of the iconic denim makers new women’s collection.

Using a new and patented liquid shaping technology, the new collection ensures that the new denims are comfortableAND flattering by controlling the material’s stretchiness at certain points of the leg and seat.

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Thanks to Levi’s Revel‘s use of four-way stretch denim, the new models have a soft touch always return to its original shape. Tested on several hundred women worldwide with various body shapes, Levi’s Revel continues the Levi’s CURVE ID concept and is available now at selected stockists.

“Levi’s Revel takes our innovative Curve technology to a whole new level and actively forms the body. When testing our invention, we met women from all parts of the world. It was very inspiring to see them so proud in front of the mirror in the changing rooms.” Jill Guenza, Levi’s Vice President of Women’s Design.

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