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Label of the month: Tassia Canellis

Label of the month: Tassia Canellis
  • On March 18, 2013

This time we want to present to you the wonderful jewelry designer Tassia Canellis. We chose her as our label of the month and therefore talked with her about every girls’ dream of becoming a jewelry designer, her favorite stores in Paris and of course about her new collection!

Please tell us something about your brand and the ideas behind it?

Since my brand, «tassia canellis», was created five years ago, it has evolved a lot.
We have two ranges : the first one is a seasonal costume jewelry range, made with gilded in fine gold brass (2 collections a year), containing about fifty pieces per collection of which some are present in the following season. The second range was created three years after the first collection saw the light. It is a timeless jewelry line made of sterling silver and plated gold, called «filigrane». I used this «watermark» technique, amongst others, to create the first pieces which are now the «basics» of this range.

What’s special about your brand? What do you want to achieve in the future?

Absolutely all the jewelry is made in two workshops in France. This was, from the beginning, my wish and I intend to keep it that way in the future.
When I create, whichever range it is for, I simply think of the person who will wear the jewelry and I make it to be worn at all time. The jewelry I create can be so delicate at times that you don’t feel it and I like the idea of it being part of yourself as a whole.
In the future, I would like to extend the already existing ranges by developing one for kids (some of the present items are already suitable for young girls) and one for men, which I already have requests for.
Also, I would like to further develop the brand overseas. My jewelry can already be purchased in the United States though it would be ideal to get some visibility elsewhere…everywhere!

What’s your design process like?

I don’t have a method ‘per say’.
Ideas come up at different times of the day (or at night!) and when they are in my mind, I write them down on a piece of paper or my notebook. I then move to the creation step.
Sometimes, I see different materials (at a contractor’s showroom, in a market or an antique shop…), someone’s look (on the subway, in a café, on the street, at a party, on a friend’s…) or things that inspire me and my imagination takes me to thinking of a piece of jewelry that would evolve around it.

What was the most exciting experience having your own brand / company ?

I think that seeing my creations on display somewhere in a nice store, or on a complete stranger’s that I see on the street or when one of my pieces is published in a magazine, it gives me a great satisfaction of achievement…as simple as that!

Which three pieces are your favorites out of your current collection?
That is a tough question…but if I may, I would go with a series as opposed to a particular piece and I would go for the “way” series for its simplicity, the “blossom” series for its chic and the “incas” series for the colour touch, which is nice for the summer.

What are some of of your favorite stores?

We are quite lucky in Paris as great stores grow like mushrooms!

Kiliwatch (fashion: vintage and other recent pieces)

Astier de Villatte (china and decoration)

Deyrolles (insects, naturalized animals, vintage maps…)

In the US, the Steven Alan stores have a great selection and you will be able to shop my brand too 

In the end, please tell us something about the location your company is based? Which places (restaurants, shops, bars, …) near by would you also recommend?

When I first started my brand I was working from home. I then opened up my showroom a year or so ago with one of my fashion & accessories designer friends, Charlotte Sometime.
We are fortunate to have a vitrine right on the street, at 153 rue Amelot in the 11th district of Paris, which happens to be a central area hence accessible.
This place is both our workshop and our showroom where we hold professional meetings and we welcome our customers on Wednesday from 1pm to 8pm (also by appointments). We actually start to have our nice loyal customers.
We are located in the middle of some really nice stores/places…
To eat: Cuissons (take away and on site service – gourmet food, fresh products all year round)
Nanashi (Bento specialist)
Popelini (for its delicious choux buns)
Le Marché des Enfants Rouges (with foreign food delicatessen stores)
Shopping: MERCI (the famous Parisian concept store)
And all the stores of rue de Poitou, rue Charlot and around
For drinks: La Candelaria (where you can sip some great cocktails – I can suggest “la guêpe verte”: tequila drowned with spice, cucumber, coriander, agava and lime)
And the Oberkampf area (which is close to our area), filled with up-and-coming bars.

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